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What you need to know about 2020 and your real estate business
Unfortunately, we are still living in a coronavirus state, but I think we are beginning to slowly go back to normality. Restaurants are opening and I have heard of a few socially distanced gatherings that
How are you building your reputation?
What does your dream client look like? Who are their friends, where do they spend their free time? These are all questions you should be asking yourself. You will find that your dream clients will be
Looking at your target market geographically
How are you going to determine your target market area and where you did business? I think this is one of the core fundamentals in real estate and it is something that can determine your
How are you crossing the chasm with your clients?
Today I want to explain to you the difference between the early adopters, the innovators, the early majority, late majority and the laggards in your real estate business. So you’re probably wondering what am I
Confirm and verify with a buyer agency agreement
Gaining a new client, whether they’re a buyer or seller is all about timing. When people say they don’t trust real estate agents, which is two thirds of the general public, it’s generally because agents
Marketing and lead generation in your business
Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on
Earn more business by building relationships
Today I want to share with you the importance of understanding who your dream client really is and why marketing yourself to align with your dream client is significant. I’m getting ready to put a beautiful
How gold medals and German shepherds play a role in real estate
Today I want to talk to you about gold medals and German shepherds. You may be asking yourself, what does that mean? Well, I am breaking down how people are motivated and specifically what motivates
How capturing leads is similar to fly fishing
Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing
A new way to play the real estate agent game
I’ve talked to a lot of agents, business owners, entrepreneurs, and a lot of people in the digital marketing world and although there may not be many answers yet, the one thing we do know
How I’ve leveraged to earn new clients without spending a penny
I know we are all experiencing abnormal and unprecedented times, but let me tell you a story about my market and how my community has been impacted. In my market, our primarily clients are affluent
How you can stay connected with your clients through emails
I’ve been getting up really early and I’ve been working hard these past two weeks. We’ve been in quarantine for 32 days give or take. During this crisis and all the Corona virus craziness, I
Birds of a feather flock together
I’m writing a new book called the niche marketing framework for real estate agents! It’s unfortunate that the Corona virus has caused us to be sequestered in our homes, but it has also given me
Why incorporating storytelling into your marketing gives you an advantage
I was having coffee this morning and I was reading this catalog that I got from Yeti. Storytelling is a big part of marketing. We have to do marketing so we can attract the dream
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