One-To-Many Marketing Doodle

One-to-One Versus One-to-Many Marketing

Cold calling is a shotgun approach, where you’re trying to get just one client. This is a huge waist of time and there’s a better way. The internet allows us to scale up and target a whole group of our dream clients.

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How Great Real Estate Agents Sell Lifestyles

Do you want to work in the luxury market for buyers who love gated communities, or maybe you prefer first-time homebuyers who care more about extracurricular activities and school districts? Regardless of which you choose, you need to focus on the reasons people want to live in your target market.

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Chris Kopf Coach

Being a Buyer’s Agent in a Post-COVID World

In the post-COVID world, it’s been a seller’s market. As a buyer’s agent, I get the question all the time… What is this going to take? What do I need to do? What’s fair and reasonable here? This can be difficult to navigate.

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4 steps to become a top real estate agent

4 Steps to Become a Top Real Estate Agent

There are many new challenges affecting the Real Estate industry today, low inventory, growing competition from online listing portals, adapting to technology trends, and much much more. You may be asking yourself “What can I do differently to become a top real estate agent?”. As the number one agent in my market and a realtor among the top 1% of the 73,000 Coldwell Banker agents in North America, I’ve come to learn many valuable secrets and I’m ready to share those with you.

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Real Estate Agent Client Funnel

How to Bring Value to Your Clients and Why it Matters

Let’s talk about lead nurturing. And more specifically, let’s talk about the intangibles… some of the things that are sort of expected or understood, but not often talked about. Part of the success of my business (aside from being very detail-oriented of course) is that I try my hardest to serve my clients at the highest level. You’ve probably heard me say that before but hold on a second because this is important. And I’ll tell you why.

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