I don't believe that cold calling and soliciting is the best way to run a sustainable real estate business. You need to do things different. But if you can’t consistently ATTRACT your dream clients, then nothing else matters.

Chris Kopf

Top 1% of the 73,000 Coldwell Banker agents for 8 years

Multiple Coldwell Banker International President's Elite award winner

Active Colorado real estate agent AND broker owner

Top 1% of the 73,000 Coldwell Banker agents in North America

Has taught over 2,000 realtors to be leaders in their target market and community

Our Mission to Help Passionate Real Estate Agents

We help passionate real estate agents who want to take their business to the next level, and we help them implement simple step-by-step marketing systems to immediately start attracting consistent leads and their dream clients.

We give real estate agents a solution to leverage their strengths and passions while using a foundation of proven repeatable systems and technology. 

We help hard working real estate agents to become the go-to expert and an authority by differentiating themselves in their market. We give them the tools to free up their time so they can successfully serve their clients, live the dream and have a life. 

Our Story

Chris Kopf is a real estate agent, just like you. He started from scratch and has built a very successful business. He has been in your shoes, looking to become a top real estate agent in his market. Chris had over 30 years of successful sales, sales management, and marketing experience... and then he got his real estate license.

At the height of the recession in 2009 Chris moved his family from Dallas to Crested Butte. He had no real estate license, no leads and no listings. In less than 3 years from his first transaction he was among the top 10 agents in his market, the 4th year he was the #1 Agent in his market.

Customer service, hard work and repeatable systems to attract affluent clients and earn their trust are the keys to Chris Kopf’s success. Chris has consistently been a top real estate agent in the mountain town of Crested Butte, Colorado, and ranked among the top 1% of the 80,000+ Coldwell Banker agents in North America. Amidst the 2020 pandemic he ranked #6 out of all Colorado Coldwell Banker agents and #107 out of all Coldwell Banker Agents Nationally – doing $40M in volume as a solo agent. He is set to double that as a solo agent in 2021.

Chris Kopf is also a speaker, author, coach and the creator of Real Estate System Secrets. A way of helping real estate agents instantly attract affluent clients, stand out and serve clients to build a sustainable business into the future.

Chris has done a lot of things right, but only after doing a lot of things wrong. From his personal experience he is excited for you to learn the important steps you need, and the moves to avoid. Chris is a husband and father of three daughters (and very patient). His eldest daughter Shelby works with him now guiding agents to their dream clients and more sustainable business.

Meet the Team

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Chris Kopf

Top Coldwell Banker Real Estate Agent, Speaker, Author, Coach

Chris Kopf is an active real estate agent and became a top agent in a very short amount of time before deciding to document his secrets to his success through coaching, speaking, writing and trainings. In his career, Chris has sold around in volume and has consistently been ranked in the Top 1% of the 73,000 Coldwell Banker Agent’s in North America. After seeing so many real estate agents struggle, he decided to document his game-changing lead gen method and developed Real Estate System Secrets to help teach other real estate agents how to consistently attract their dream clients, leverage technology, stand out as the go-to expert, and become a top agent in their market. He is a proud husband and father to three daughters, including his daughter Shelby who he recruited to help him create Real Estate System Secrets. Chris’ passion is fly fishing, golf, skiing, mountain biking, and he loves to travel to tropical beach destinations and SCUBA dive with his wife Francene. Living in small town Crested Butte, CO he is an active member of his community and enjoys serving and giving back to local non-profits such as Adaptive Sports among others.

Shelby Kopf

Chief Everything Officer, Accountability Coach

Shelby is Chris Kopf’s daughter, and he lured her away from a successful career at Colorado Homes & Lifestyles Magazine to help grow Real Estate System Secrets, and serve as the Accountability Coach for real estate agents to ensure their success. Shelby is passionate about digital marketing and loves skiing, camping, and traveling. She is located in Seattle, WA and loves the outdoors!

Bregje de Vet

Operations, Platforms, Onboarding

Bregje joined the team in 2018 and has a background in finance and translation, aka she’s super detail oriented and catches every mistake we overlook which we love. She handles everything from operations and platforms to agent onboarding. She’s from Holland and grew up all over Europe and is now settled in Little Rock, AR after marrying Chris’s nephew, a US Air Force pilot. She’s an avid reader, loves to help people and explore the world.

Jorden Dawson

Writer, Blogs, Repurposing Specialist

Jorden lives in Illinois and is the writing queen! She loves researching and putting together the best content that speaks to your target market and dream client. She’s your go to girl for anything social media and marketing related. She will be in communication with you if there is any upcoming event in your area she needs to write about and will make sure you are differentiated and your voice comes through in all content.

Real Estate System Secrets

Let us help you, get your questions answered and understand your challenges

To get Chris and Shelby’s input and solutions to your real estate challenges in your market and learn more about how the Niche Market Done For You program can help you, simply apply below and schedule a free call!