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One-to-One Versus One-to-Many Marketing
Cold calling is a shotgun approach, where you’re trying to get just one client. This is a huge waist of time and there’s a better way. The internet allows us to scale up and target a whole group of our dream clients.
Why Having a Broad Market is Hurting Your Real Estate Agent Business
How Can I Help You With Your Real Estate Agent Marketing?
No Systems? No Success!
Repeatable systems not only save me time, but they save me the energy and stress that it causes me to have to clean up my mess.
4 Things Hurting Your Reputation as a Real Estate Agent
When I look back at my business, there are a lot of things that I started doing early on that led to my quick success and that continues to drive my reputation and therefore my success year after year.
Time Prioritization: A Note From a Top Performing Agent
Marketing yourself and showcasing your unique skills and passions is vital to becoming a top-performing agent. However, this can be difficult to do when you spend most of your day being very reactive to real estate related events.
Best Practices For Real Estate Agents
To demonstrate your level of expertise and authority to your prospective dream clients in your target market area, you need them to know, like and trust you both online and off.
How Great Real Estate Agents Sell Lifestyles
Do you want to work in the luxury market for buyers who love gated communities, or maybe you prefer first-time homebuyers who care more about extracurricular activities and school districts? Regardless of which you choose, you need to focus on the reasons people want to live in your target market.
Being a Buyer’s Agent in a Post-COVID World
In the post-COVID world, it’s been a seller’s market. As a buyer’s agent, I get the question all the time… What is this going to take? What do I need to do? What’s fair and reasonable here? This can be difficult to navigate.
Challenges in a Real Estate Contract
Do your best every day and then you can better serve your clients based on the lessons you learn along the way
4 Steps to Become a Top Real Estate Agent
There are many new challenges affecting the Real Estate industry today, low inventory, growing competition from online listing portals, adapting to technology trends, and much much more. You may be asking yourself “What can I do differently to become a top real estate agent?”. As the number one agent in my market and a realtor among the top 1% of the 73,000 Coldwell Banker agents in North America, I’ve come to learn many valuable secrets and I’m ready to share those with you.
The Best Hook for Your Real Estate Agent Business
Just like with fishing, we need to create hooks to lure in clients. These hooks need to be the perfect “bait” for our dream customers and they need to demonstrate our level of expertise and authority for our market.
The Secret to a Sustainable Real Estate Agent Business
What’s the difference between a top producing agent and someone who’s struggling and feels like they’re on a roller coaster? I spoke the other day with a client of mine, he has a friend who’s
A $40,000 Mistake! How I Recovered and Saved my Reputation
Building a reputation of integrity and professionalism can take years, but it only takes one small mistake to tear it all down. So that’s my story and I hope it helps you to make a difficult decision you may be struggling with either now or in the future.
How to Bring Value to Your Clients and Why it Matters
Let’s talk about lead nurturing. And more specifically, let’s talk about the intangibles… some of the things that are sort of expected or understood, but not often talked about. Part of the success of my business (aside from being very detail-oriented of course) is that I try my hardest to serve my clients at the highest level. You’ve probably heard me say that before but hold on a second because this is important. And I’ll tell you why.
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