Creating Premium Content About Top Schools in Your Market
Creating premium content that provides information on top schools in your luxury market is one of the best ways to get your affluent clients attention! So, are you publishing content about private schools in your area to serve your clients at the highest level and demonstrate your knowledge and expertise? If your answer is no, that needs […]
What Do You Do When Things Don’t Go Your Way?
How do you respond to situations where things happen that are outside of your control? Your answer is crucial to the future of your real estate business… As I’ve mentioned before I live in a mountain town in Colorado. And it’s not unusual for it to snow here pretty late into the year. Sometimes that just not […]
Your Ride, Your Resistance, Your Results
When you workout do you try to push yourself and make it a little harder every time? Or do you always do the same thing and do the bare minimum? And what about in your real estate business? I got a Peloton bike for Christmas and I’ve been loving using it because I get to take […]
The Power of Word of Mouth Marketing!
What could I possibly be learning about real estate marketing on a scuba diving trip in Fiji? Quite a lot apparently! I recently won a scuba diving trip with my wife to Fiji and we were meeting lots of new people from all over the world while we were doing our dives. It was interesting […]
Things You HAVE To Do Vs. Things You GET To Do
Sometimes a change in attitude is all you need to turn a frustrating or annoying situation into a really gratifying one! I live in a mountain town in Colorado called Crested Butte and so we get quite a bit of snow. It snowed recently and it’s looking like it’ll snow again soon. Living in a snowy mountain town means […]
Why You Need Courage to be Successful in Your Real Estate Business
I listened to an interview on the radio this Memorial Day weekend that really made me think about courage and what it means, even to us real estate agents. The interview was with a West Point graduate who was being deployed to Afghanistan and Iraq and he was talking about a friend who had also gotten orders […]
Go the Extra Mile, Especially When It’s Hard
Going the extra mile for your clients can be hard sometimes. But you stand out by being the agent who does things other agents can’t be bothered to do. I recently had to go above and beyond when I got a new listing recently that was a riverfront home. The seller told me the home […]
8 Tips on How to Market Luxury Listings
Do you find it hard to market luxury listings or is it something you excel in?I’ve often had clients compliment me on the way I marketed luxury homes. Sellers are impressed with the exposure they get and buyers love the way I show them the best features of a home. But I have quite a few agents come […]
We All Need Somebody to Lean On
Are you a real estate agent that your clients can lean on? And do you have somebody to lean on in your time of need? I heard the song Lean On Me by Bill Withers recently and it struck me how much those lyrics apply to our real estate business. When I first started as […]
You Are the Chief Marketing Officer of Your Real Estate Business
I’ve realized that there are lots of real estate agents who don’t think about marketing because they don’t consider that to be part of their job. They aren’t taking on the role of Chief Marketing Officer in their real estate business. But it’s essential that you think about what you’re doing as a marketer and […]