How are you focusing on the hard stuff as a realtor?

Are you doing the hard tasks to stand out in your niche market? As we enter the holidays and the new year, I’m working hard to meet my goals that I set as a realtor. We got about three or four inches of snow last night, so I’m skinning up the mountain this morning. Similar […]

Are you prepared for the unexpected?

Are you prepared for the unexpected? We just had a snow storm come through this weekend here in Colorado and we are all grateful. We definitely needed the moisture.There have been a few forest fires that have broken out across the state that no one was expecting this late in the fall. There are a […]

What gives your town character and charm?

Writing blog posts about a lifestyle is all about selling your community and discussing what makes your area special. What are the nonprofits, festivals, and events that you could incorporate and elaborate in a blog? Consider what your clients value and what they would care to hear about.  In my market, the 4th of July […]

Capture your ideal buyers and sellers with these tools

It’s super important to reflect on the transactions that you’ve done in the past and pinpoint how you earned that business, to begin with. The national association of realtors tells us that for every client that we generate, we should focus on adding another two to three incremental clients to that list of clients that we […]

Your guide to real estate blogging

You may be asking yourself, what is hyper-local content and how can I have hyper-local content of my own? Well, I’m going to share some of the principles that are the foundation for creating hyper-local content. They are going to help you to create the ideas and the local content that you can use in your […]

The Internet isn’t just a luxury, it’s a utility

I hope you had a good father’s day and spent some quality time with your family, whether that was through zoom, or enjoying the summer weather. I went on a fishing trip with my brother and nephew, which was spectacular. While we were on the river in the Rocky Mountains, I was able to do a […]

How are you going to market yourself differently?

Lately, the market has been maintaining price points and transactions, but it seems like with inventory levels reduced, there’s a lot of interest in the listings, which means there are good opportunities for us as agents. Think about the things that you’re doing now, and the things you can be doing once COVID-19 has fizzled out. […]

Looking at your target market geographically

How are you going to determine your target market area and where you did business? I think this is one of the core fundamentals in real estate and it is something that can determine your success or your failure in real estate. I speak to a lot of agents who are located in metropolitan areas and […]

Marketing and lead generation in your business

Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]

Earn more business by building relationships

Today I want to share with you the importance of understanding who your dream client really is and why marketing yourself to align with your dream client is significant. I’m getting ready to put a beautiful home with a spectacular location on the market. It was finished by an outstanding builder with quality designs, and it’s […]