How capturing leads is similar to fly fishing

Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar.  For instance, when […]

A new way to play the real estate agent game

I’ve talked to a lot of agents, business owners, entrepreneurs, and a lot of people in the digital marketing world and although there may not be many answers yet, the one thing we do know is that the rules are changing. Even after we have found a vaccine, things will never be the same and there’s […]

How the web is keeping us connected

What have you been doing to keep busy during your self isolation? I know I’ve been taking this time to catch up on some books, trying different workouts and staying in touch with my family from a far. What do all these activities have in common? The internet. Although I prefer a hard cover book, […]

Are You Getting Your Real Estate Business in Shape in 2020?

Have you ever thought about treating your real estate business like a workout? Rule #1 of a good workout is… DON’T QUIT WHEN THINGS GET HARD! I’ve been riding my Peloton bike a lot (and doing lots of other workouts) because I like being in shape and it’s something I want to improve in 2020 […]

The Power of Word of Mouth Marketing!

What could I possibly be learning about real estate marketing on a scuba diving trip in Fiji? Quite a lot apparently! I recently won a scuba diving trip with my wife to Fiji and we were meeting lots of new people from all over the world while we were doing our dives. It was interesting […]