Capture your ideal buyers and sellers with these tools
It’s super important to reflect on the transactions that you’ve done in the past and pinpoint how you earned that business, to begin with. The national association of realtors tells us that for every client that we generate, we should focus on adding another two to three incremental clients to that list of clients that we […]
Your guide to real estate blogging
You may be asking yourself, what is hyper-local content and how can I have hyper-local content of my own? Well, I’m going to share some of the principles that are the foundation for creating hyper-local content. They are going to help you to create the ideas and the local content that you can use in your […]
How you can incorporate the herd theory in your marketing plan
I’ve touched on the herd theory in the past, but I would like to revisit it and explore other ways that you can incorporate it into your real estate methods. There are a lot of examples of the herd theory portrayed in nature. For example, a fish tends to follow the fish around them and […]
How are you going to market yourself differently?
Lately, the market has been maintaining price points and transactions, but it seems like with inventory levels reduced, there’s a lot of interest in the listings, which means there are good opportunities for us as agents. Think about the things that you’re doing now, and the things you can be doing once COVID-19 has fizzled out. […]
How are you building your reputation?
What does your dream client look like? Who are their friends, where do they spend their free time? These are all questions you should be asking yourself. You will find that your dream clients will be connected in different social groups, networks, organizations, and in a number of diversified ways. It’s very important that your reputation […]
Marketing and lead generation in your business
Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]
How capturing leads is similar to fly fishing
Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar. For instance, when […]
Have you googled yourself lately?
I just wanted to start out by saying Happy Easter and Passover! Although it snowed last Sunday here in Colorado, I still enjoyed the wonderful spring day by going Nordic skiing with my wife and zooming an Easter service in the morning. I hope you did something exciting as well, whether that was doing something […]
Keep it Simple
Have you taken the steps to simplify your real estate business? Time is everything. If you look around and see what’s going on in the world, it only reinforces that we should value the time we have and use it to our advantage. When I wake up in the morning, I like to approach my day with […]
Go above and beyond
Today we’re going to talk about the importance of working with co-op agents in your real estate market. Not only do I emphasize how its crucial to attract affluent clients that want to work with you in your market, but I’m also addressing how it’s crucial to attract top agents in your MLS market to work with […]