How To Attract Those Affluent Buyers And Sellers In Your Luxury Market
Some luxury agents in different locations are going to be doing different things than you and that’s alright. In Beverly Hills they might have a limo that takes you on showings. They have the opportunity to sell $15 or $20 million homes there. If I was in those markets, I’d probably be renting limos and […]
Using Your Choices Wisely
We can all take lessons from our real estate business, things that are important to us in our life and in our business. In our real estate business, it’s always such a gift that we get to make our own decisions, right? The things that we choose are the territory of the market that we’re going to […]
Marketing Styles Better Than Cold Calling
Are you tired of cold calling and soliciting? There are many other ways of marketing yourself that are more sustainable. There are tools out there, like the Internet, that can help to identify who our dream client is, the people that we want to attract, the luxury, and affluent clientele, so we can be doing larger […]
Learn And Take On New Steps Even If It’s Scary
Sometimes the next steps in our business, life, or journey, can be scary. They usually are ones that you haven’t taken before. If it’s in your real estate business, getting to that next level can be a challenge. Whether it’s increasing your transaction amounts or your transaction volume, it can be really tough making those changes. […]
Creating Premium Content About Top Schools in Your Market
Creating premium content that provides information on top schools in your luxury market is one of the best ways to get your affluent clients attention! So, are you publishing content about private schools in your area to serve your clients at the highest level and demonstrate your knowledge and expertise? If your answer is no, that needs […]
What Do You Do When Things Don’t Go Your Way?
How do you respond to situations where things happen that are outside of your control? Your answer is crucial to the future of your real estate business… As I’ve mentioned before I live in a mountain town in Colorado. And it’s not unusual for it to snow here pretty late into the year. Sometimes that just not […]
Your Ride, Your Resistance, Your Results
When you workout do you try to push yourself and make it a little harder every time? Or do you always do the same thing and do the bare minimum? And what about in your real estate business? I got a Peloton bike for Christmas and I’ve been loving using it because I get to take […]
The Power of Word of Mouth Marketing!
What could I possibly be learning about real estate marketing on a scuba diving trip in Fiji? Quite a lot apparently! I recently won a scuba diving trip with my wife to Fiji and we were meeting lots of new people from all over the world while we were doing our dives. It was interesting […]
Things You HAVE To Do Vs. Things You GET To Do
Sometimes a change in attitude is all you need to turn a frustrating or annoying situation into a really gratifying one! I live in a mountain town in Colorado called Crested Butte and so we get quite a bit of snow. It snowed recently and it’s looking like it’ll snow again soon. Living in a snowy mountain town means […]
Why You Need Courage to be Successful in Your Real Estate Business
I listened to an interview on the radio this Memorial Day weekend that really made me think about courage and what it means, even to us real estate agents. The interview was with a West Point graduate who was being deployed to Afghanistan and Iraq and he was talking about a friend who had also gotten orders […]