How To Attract Those Affluent Buyers And Sellers In Your Luxury Market
Some luxury agents in different locations are going to be doing different things than you and that’s alright. In Beverly Hills they might have a limo that takes you on showings. They have the opportunity to sell $15 or $20 million homes there. If I was in those markets, I’d probably be renting limos and […]
Using Your Choices Wisely
We can all take lessons from our real estate business, things that are important to us in our life and in our business. In our real estate business, it’s always such a gift that we get to make our own decisions, right? The things that we choose are the territory of the market that we’re going to […]
Creating Premium Content About Top Schools in Your Market
Creating premium content that provides information on top schools in your luxury market is one of the best ways to get your affluent clients attention! So, are you publishing content about private schools in your area to serve your clients at the highest level and demonstrate your knowledge and expertise? If your answer is no, that needs […]
The Power of Word of Mouth Marketing!
What could I possibly be learning about real estate marketing on a scuba diving trip in Fiji? Quite a lot apparently! I recently won a scuba diving trip with my wife to Fiji and we were meeting lots of new people from all over the world while we were doing our dives. It was interesting […]
Things You HAVE To Do Vs. Things You GET To Do
Sometimes a change in attitude is all you need to turn a frustrating or annoying situation into a really gratifying one! I live in a mountain town in Colorado called Crested Butte and so we get quite a bit of snow. It snowed recently and it’s looking like it’ll snow again soon. Living in a snowy mountain town means […]
8 Tips on How to Market Luxury Listings
Do you find it hard to market luxury listings or is it something you excel in?I’ve often had clients compliment me on the way I marketed luxury homes. Sellers are impressed with the exposure they get and buyers love the way I show them the best features of a home. But I have quite a few agents come […]
You Are the Chief Marketing Officer of Your Real Estate Business
I’ve realized that there are lots of real estate agents who don’t think about marketing because they don’t consider that to be part of their job. They aren’t taking on the role of Chief Marketing Officer in their real estate business. But it’s essential that you think about what you’re doing as a marketer and […]
Can Real Estate Clients Find You Online?
Have you ever looked yourself up on the internet? If not, give it a try and see what the results are. Are you showing up in your real estate business? Because if you’re not, you’re missing out on clients. National Association of Realtor statistics tell us that people search for real estate agents online now more than […]
Attracting Clients Requires ACTION
I had an agent the other day who said to me, “It doesn’t sound like you have an active program. You just wait for clients to call you.” They seemed to think this program was for lazy people… I had to laugh at this but I also got a little frustrated thinking that people believe […]