How are you going to market yourself differently?

Lately, the market has been maintaining price points and transactions, but it seems like with inventory levels reduced, there’s a lot of interest in the listings, which means there are good opportunities for us as agents. Think about the things that you’re doing now, and the things you can be doing once COVID-19 has fizzled out. […]

What makes your town a niche market?

What is niche marketing for real estate agents? Well, It’s really focusing on the who, the where, and the what. Lately, I’ve been spending quite a bit of time writing and thinking about my business and some of the things that have helped me to be successful. I’ve been trying to peel back that onion, so […]

What you need to know about 2020 and your real estate business

Unfortunately, we are still living in a coronavirus state, but I think we are beginning to slowly go back to normality. Restaurants are opening and I have heard of a few socially distanced gatherings that have taken place. Although we are beginning to reboot, I think it is terrible what happened to George Floyd and hope […]

Looking at your target market geographically

How are you going to determine your target market area and where you did business? I think this is one of the core fundamentals in real estate and it is something that can determine your success or your failure in real estate. I speak to a lot of agents who are located in metropolitan areas and […]

Confirm and verify with a buyer agency agreement

Gaining a new client, whether they’re a buyer or seller is all about timing. When people say they don’t trust real estate agents, which is two thirds of the general public, it’s generally because agents can be too pushy.I wrestled in high school and there was an illegal move called a full Nelson, which made […]

Marketing and lead generation in your business

Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]

A new way to play the real estate agent game

I’ve talked to a lot of agents, business owners, entrepreneurs, and a lot of people in the digital marketing world and although there may not be many answers yet, the one thing we do know is that the rules are changing. Even after we have found a vaccine, things will never be the same and there’s […]

How I’ve leveraged to earn new clients without spending a penny

I know we are all experiencing abnormal and unprecedented times, but let me tell you a story about my market and how my community has been impacted. In my market, our primarily clients are affluent and luxury clients that are typically second homeowners. There are some states, as well as, some towns, where people have […]

Have you googled yourself lately?

I just wanted to start out by saying Happy Easter and Passover! Although it snowed last Sunday here in Colorado, I still enjoyed the wonderful spring day by going Nordic skiing with my wife and zooming an Easter service in the morning. I hope you did something exciting as well, whether that was doing something […]

Serve yourself and your community

I know it doesn’t seem like it now, but there will be light shining through at the end of the tunnel soon. It’s normal to be worried and concerned, which is why I want you to be fully equipped once COVID-19 is behind us. Take an inventory of how this downfall as effected you and […]