Why incorporating storytelling into your marketing gives you an advantage

I was having coffee this morning and I was reading this catalog that I got from Yeti. Storytelling is a big part of marketing. We have to do marketing so we can attract the dream clients that we want to do business with. Storytelling is a part of that marketing journey and that marketing process […]

Have you googled yourself lately?

I just wanted to start out by saying Happy Easter and Passover! Although it snowed last Sunday here in Colorado, I still enjoyed the wonderful spring day by going Nordic skiing with my wife and zooming an Easter service in the morning. I hope you did something exciting as well, whether that was doing something […]

How the web is keeping us connected

What have you been doing to keep busy during your self isolation? I know I’ve been taking this time to catch up on some books, trying different workouts and staying in touch with my family from a far. What do all these activities have in common? The internet. Although I prefer a hard cover book, […]

Building an online presence

I know some real estate agents that don’t think they need a digital presence.  I ask them the question, well, if you’re going to go watch a movie do you watch the trailer first?  The same exact thing is happening with our buyers and sellers. Potential clients want a sneak peak of real estate agents […]

Have you taken the first step?

How are you helping your clients take their first step? It’s important to give your clients a little push or lend them a hand when they are on the fence. Like I always say, if you wait for all the lights to turn green, you’ll never leave the driveway.  For instance, I’ve had a client that […]

Are Your Potential Clients Just Skimming Past Your Online Presence?

I hope you aren’t posting pics of your food all over your Facebook page….  I’ve talked to many real estate agents about their business and they talk about how they’re doing all these great things. I challenged them to take a look at their digital footprint and if they’re unique. Unfortunately, the do it yourself […]

Uh Oh – Are You Sledding Down The Wrong Hill?

The other day I spoke to another agent and we discussed what other agents do in their business and their marketing. He explained to me that he was overwhelmed with all the platforms and the technology. It was a hurdle for him to be able to use all these platforms efficiently and effectively. He was frozen. And decided […]

The Power of Word of Mouth Marketing!

What could I possibly be learning about real estate marketing on a scuba diving trip in Fiji? Quite a lot apparently! I recently won a scuba diving trip with my wife to Fiji and we were meeting lots of new people from all over the world while we were doing our dives. It was interesting […]

8 Tips on How to Market Luxury Listings

Do you find it hard to market luxury listings or is it something you excel in?I’ve often had clients compliment me on the way I marketed luxury homes. Sellers are impressed with the exposure they get and buyers love the way I show them the best features of a home. But I have quite a few agents come […]