8 Tips on How to Market Luxury Listings
Do you find it hard to market luxury listings or is it something you excel in?I’ve often had clients compliment me on the way I marketed luxury homes. Sellers are impressed with the exposure they get and buyers love the way I show them the best features of a home. But I have quite a few agents come […]
We All Need Somebody to Lean On
Are you a real estate agent that your clients can lean on? And do you have somebody to lean on in your time of need? I heard the song Lean On Me by Bill Withers recently and it struck me how much those lyrics apply to our real estate business. When I first started as […]
You Are the Chief Marketing Officer of Your Real Estate Business
I’ve realized that there are lots of real estate agents who don’t think about marketing because they don’t consider that to be part of their job. They aren’t taking on the role of Chief Marketing Officer in their real estate business. But it’s essential that you think about what you’re doing as a marketer and […]
You Don’t Want to Be a Star Real Estate Agent
You’re probably thinking that being a star real estate agent is a good thing, but let me tell you a story to show you why that’s not true. I was a supply salesman right out of college for a company in Dallas. I had half of the Dallas market and I had to sell products […]
Perfection is Your Enemy!
Are you still waiting on getting started with something because it’s not quite perfect yet? I have learned that perfection is not attainable. And so I don’t strive for perfection in my real estate business and neither should you! I’m not perfect. Recently, I tried to do a Facebook Live and somehow the video ended up […]
Can Real Estate Clients Find You Online?
Have you ever looked yourself up on the internet? If not, give it a try and see what the results are. Are you showing up in your real estate business? Because if you’re not, you’re missing out on clients. National Association of Realtor statistics tell us that people search for real estate agents online now more than […]
Attracting Clients Requires ACTION
I had an agent the other day who said to me, “It doesn’t sound like you have an active program. You just wait for clients to call you.” They seemed to think this program was for lazy people… I had to laugh at this but I also got a little frustrated thinking that people believe […]
Why Telling Your WHOLE Story Matters!
Do you feel comfortable telling your story to clients so you can connect with them? Your story is what makes you unique and it’s what differentiates you from all the other agents. It’s okay if your story wasn’t always a success story and that you’ve had pain and challenges in your life! I’m very open about my […]
How to Set Goals That You Will Actually Achieve!
Do you feel like an entrepreneur as a real estate agent? You should because you are! And you should set goals like one! I find a lot of real estate agents just think of themselves as real estate agents but not as entrepreneurs or business owners. This means they don’t feel responsible for all facets of their business. Which […]
The Best Way of Dealing With Client Conflict in Your Real Estate Business
Do you find it hard to deal with conflict in a client situation? I find that most of the time the conflict has nothing to do with your relationship with the client. I find that you usually start to see conflict arise when a listing becomes stale and it isn’t selling. I recently dealt with […]