One-to-One Versus One-to-Many Marketing

One-To-Many Marketing Doodle

Cold calling is a shotgun approach, where you’re trying to get just one client. This is a huge waist of time and there’s a better way. The internet allows us to scale up and target a whole group of our dream clients.

No Systems? No Success!

Repeatable systems not only save me time, but they save me the energy and stress that it causes me to have to clean up my mess.

Time Prioritization: A Note From a Top Performing Agent

Hourglass in the sunset

Marketing yourself and showcasing your unique skills and passions is vital to becoming a top-performing agent. However, this can be difficult to do when you spend most of your day being very reactive to real estate related events.

Best Practices For Real Estate Agents

To demonstrate your level of expertise and authority to your prospective dream clients in your target market area, you need them to know, like and trust you both online and off.

How Great Real Estate Agents Sell Lifestyles

Do you want to work in the luxury market for buyers who love gated communities, or maybe you prefer first-time homebuyers who care more about extracurricular activities and school districts? Regardless of which you choose, you need to focus on the reasons people want to live in your target market.

Being a Buyer’s Agent in a Post-COVID World

Chris Kopf Coach

In the post-COVID world, it’s been a seller’s market. As a buyer’s agent, I get the question all the time… What is this going to take? What do I need to do? What’s fair and reasonable here? This can be difficult to navigate.

4 Steps to Become a Top Real Estate Agent

4 steps to become a top real estate agent

There are many new challenges affecting the Real Estate industry today, low inventory, growing competition from online listing portals, adapting to technology trends, and much much more. You may be asking yourself “What can I do differently to become a top real estate agent?”. As the number one agent in my market and a realtor among the top 1% of the 73,000 Coldwell Banker agents in North America, I’ve come to learn many valuable secrets and I’m ready to share those with you.