Why Ethics and Integrity Are Important in Our Business

Everyone knows ethics and integrity are important in our business, I don’t have to tell you that. But it can be hard sometimes when dealing with other agents. Especially if they ask you to go above and beyond for them. Recently I had a scenario where I was representing a buyer and they terminated the […]

Tired of Cold Calling?

If you’re anything like me you’re probably tired of outbound soliciting and cold calling. A lot of conventional wisdom is all about sales and cold calling without really focusing on marketing. I don’t do any kind of cold calling. I have built my business through marketing and generating warm leads rather than cold leads. I […]

Leverage Your Strengths and Your Passions

Wouldn’t life be so much better and easier if we could only do the things we enjoy and the things we’re good at? I mean, that’s pretty much what I do! One of the things that’s helped me be very successful in my market is focus on the things I’m good at and like to […]

Lack of Communication Can Cost You a Listing

Everyone learns from their mistakes but hopefully you can learn from the one I made recently that led to me losing a $1.3 million listing. I know I talk a lot about how I’ve been successful but I have made lots of mistakes and clearly still continue to make them… BUT, I’m always learning and […]

Most Buyers and Sellers Are Online

The National Association of Realtors tells us 95% of buyers and the majority of sellers are online. They also tell us only 58% of all real estate agents have a website and many more are afraid of social media. The problem here is that you have to be where your prospective clients are. And your […]

Someone is Always Watching You Work

You never know who’s watching you do your job or hearing how you interact with clients. So you should always do the best job you can with integrity and ethics! A few years ago I represented a seller on a multi-million dollar luxury home. The transaction ended up being a little complicated so I was […]

Be Involved in Your Community AND Generate Content

I know I often point out single things that you can do to become a better real estate agent. But you’ll achieve the best results when you combine all of the systems I teach! You have to be involved in your community if you want to attract your affluent dream clients. But you also have […]

Organize Events for Your Dream Clients

Do you think you could get 75 or more clients and prospective clients into one room? If your answer is NO then I’m here to tell you that YES, actually you CAN. I do it every single year!! I recently had my 10th annual Crested Butte gathering in Dallas where I did just that. Dallas […]

Are You A Marketer?

I am amazed that so many real estate agents forget that they are “a company” and they need to market themselves… Marketing has been around since the beginning of time. Find a successful company that doesn’t market… they don’t exist. Look at the Top Real Estate Agents in Your market – what are they doing […]

Outbound Soliciting Isn’t the Best Way to Generate Leads

If you think the only way to generate leads is outbound soliciting you are totally wrong. I don’t believe that cold calling for two or three hours in an afternoon is sustainable on an ongoing basis. If you want to be successful you need to actually be generating business and serving your clients. You can’t […]