Organize Events for Your Dream Clients
Do you think you could get 75 or more clients and prospective clients into one room? If your answer is NO then I’m here to tell you that YES, actually you CAN. I do it every single year!! I recently had my 10th annual Crested Butte gathering in Dallas where I did just that. Dallas […]
Are You A Marketer?
I am amazed that so many real estate agents forget that they are “a company” and they need to market themselves… Marketing has been around since the beginning of time. Find a successful company that doesn’t market… they don’t exist. Look at the Top Real Estate Agents in Your market – what are they doing […]
Outbound Soliciting Isn’t the Best Way to Generate Leads
If you think the only way to generate leads is outbound soliciting you are totally wrong. I don’t believe that cold calling for two or three hours in an afternoon is sustainable on an ongoing basis. If you want to be successful you need to actually be generating business and serving your clients. You can’t […]
Winning Back a Lost Listing
Recently I had a client that I had a listing with for two adjacent lots and the listing was for about half a million dollars. This seller had bought at the height of the market but my market hasn’t gotten back to that height. So at some point the seller contract me and said, “We […]
Going the Extra Mile For Your Clients
Sometimes serving your client at the highest level means doing thing you’d rather avoid. Like getting all wet and muddy in the crawlspace of a home. I’ve been in that crawlspace for a client. They were thinking about buying this home two different times. But it had foundation issues and some water damage. But I was […]
The Domino Effect in Your Real Estate Business
Do you believe you could cause a domino effect in your real estate business? I often tell people about the domino effect and I tell them that they are just one affluent client away. When I first started as a real estate agent in 2009, it was kind of a downturn in the real estate […]
Why You Should Always Continue Learning
Most people probably don’t think that top real estate agents and pro golfers have anything in common, but you’d be wrong! When I first joined Royal Oaks Country Club in Dallas and I was 19 handicap. I really needed some help so I sought out the professional, the golf pro. I found Randy Smith, he […]
Being a Specialist Will Attract Affluent Clients
I still can’t believe there are agents who thing the entire Denver metro or entire Los Angeles area is their market area. It makes me chuckles every time a real estate agent says this to me. First of all, why are you driving 50 miles every day to serve your clients? That seems like a […]
Representing Yourself Accurately Builds Trust
I was recently going to an event and had to spend the night in downtown Denver. I was in a rush finding a place to stay for the night and the pictures on the website looked super nice. It turns out it wasn’t anything like the pictures… It looked awful, the breakfast was terrible. Everything […]
Creating Unique Experiences Wins Listings
Offering premium content online isn’t enough, you have to provide a premium and unique experience offline too. I have a client who found me from my website and the premium content I publish to attract affluent clients. I showed this client homes a year ago – they did not find anything they liked. They were […]