Representing Yourself Accurately Builds Trust

I was recently going to an event and had to spend the night in downtown Denver. I was in a rush finding a place to stay for the night and the pictures on the website looked super nice. It turns out it wasn’t anything like the pictures… It looked awful, the breakfast was terrible. Everything about it was not what I wanted or expected.

It made me think about how we represent ourselves in our real estate business though.

Maybe you have a headshot that’s 20 years old and that’s what’s on your online profile and everything looks great but then people meet you or you show up you up and you’re a different person. You look different from your headshot. Your business card has a picture from 20-25 years ago. 

That’s not a good way to start a relationship with a prospective client! Just like my experience at this hotel, it’s a total letdown! I immediately start thinking, “Oh no, what else am I going to have to watch out for?” There is already a sense of distrust and misrepresentation there.

It’s okay that your headshot isn’t from 20 years ago when you were a beautiful young woman, or a handsome young man. It is so much better if it’s your current look! You want your clients to trust you and they can’t trust you if you’ve already lied to them about what you look like before you’ve even opened your mouth.

So… change your headshot. When you meet your prospective clients they’ll be much happier to do business with you because they know what they’re getting!

How can I help you with your Real Estate Agent Marketing?

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Chris

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www.RealEstateSecretSystemsForAgents.com

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