70% of Agents Struggle With Lead Generation and Consistency

One of the most important things to building a sustainable business is to be out in the community and to offer value. It’s not about YOU, it’s about serving your clients. It’s why I get involved in my market in events like Tough Enough to Wear Pink. This is a fundraiser that raises awareness and funding for […]

Align Yourself With Luminaries in Your Community

Are you aligning yourself with luminaries in your community to attract potential clients and generate leads at the same time? If you’re not, you need to start doing it right now. It’s one of the strategies that I use online and offline that has helped me to become a top real estate agent and an […]

Don’t Be Afraid to Stand Out

Stop worrying about what other real estate agents think about you! I talk to so many agents who are so worried about what other agents may or may not be saying about them because they’re doing something different. Differentiate yourself by attracting your dream clients through creating premium content. Even if that sounds scary! I […]

How to Promote Your Listings Better

Do you want to learn how you can do a better job of promoting your listings so that you can sell them at a higher price and in a shorter amount of time? As a real estate agent your goal for your sellers should be to attract buyers. It’s essential that you do a good […]

Free Ways of Advertising Your Real Estate Business

Everyone assumes that marketing yourself and your real estate business has to be incredibly expensive. Sometimes it can be. I absolutely spend money on advertising. BUT, there are things you can do that will also promote your business that don’t cost you a dime! Things that will make you and expert in the mind and […]

Tired of Cold Calling?

If you’re anything like me you’re probably tired of outbound soliciting and cold calling. A lot of conventional wisdom is all about sales and cold calling without really focusing on marketing. I don’t do any kind of cold calling. I have built my business through marketing and generating warm leads rather than cold leads. I […]

Leverage Your Strengths and Your Passions

Wouldn’t life be so much better and easier if we could only do the things we enjoy and the things we’re good at? I mean, that’s pretty much what I do! One of the things that’s helped me be very successful in my market is focus on the things I’m good at and like to […]

Most Buyers and Sellers Are Online

The National Association of Realtors tells us 95% of buyers and the majority of sellers are online. They also tell us only 58% of all real estate agents have a website and many more are afraid of social media. The problem here is that you have to be where your prospective clients are. And your […]

Are You A Marketer?

I am amazed that so many real estate agents forget that they are “a company” and they need to market themselves… Marketing has been around since the beginning of time. Find a successful company that doesn’t market… they don’t exist. Look at the Top Real Estate Agents in Your market – what are they doing […]