How to Attract Your Dream Clients Fast: The 3-Step System That Works

Hi, I’m Chris Kopf, a Coldwell Banker real estate agent—and just like you, I know the importance of consistently attracting the right clients. After more than a decade in the top 1% of Coldwell Banker agents nationwide, I’ve developed a simple three-step system to help you connect with your dream clients and scale your business with purpose. […]

Build Unshakable Trust to Attract Your Dream Clients in Real Estate

Hey, I’m Chris Kopf, a fellow Coldwell Banker agent—and if there’s one thing I’ve learned from spending over a decade in the top 1% of agents nationwide, it’s this: the cornerstone of success in real estate is trust. We all know this as real estate agents, but something most agents miss is they’re focusing on marketing and […]

One-to-One Versus One-to-Many Marketing

Cold calling is a shotgun approach, where you’re trying to get just one client. This is a huge waist of time and there’s a better way. The internet allows us to scale up and target a whole group of our dream clients.

No Systems? No Success!

Repeatable systems not only save me time, but they save me the energy and stress that it causes me to have to clean up my mess.

Time Prioritization: A Note From a Top Performing Agent

Hourglass in the sunset

Marketing yourself and showcasing your unique skills and passions is vital to becoming a top-performing agent. However, this can be difficult to do when you spend most of your day being very reactive to real estate related events.

Best Practices For Real Estate Agents

To demonstrate your level of expertise and authority to your prospective dream clients in your target market area, you need them to know, like and trust you both online and off.

How Great Real Estate Agents Sell Lifestyles

Do you want to work in the luxury market for buyers who love gated communities, or maybe you prefer first-time homebuyers who care more about extracurricular activities and school districts? Regardless of which you choose, you need to focus on the reasons people want to live in your target market.