How to Attract Your Dream Clients Fast: The 3-Step System That Works
Hi, I’m Chris Kopf, a Coldwell Banker real estate agent—and just like you, I know the importance of consistently attracting the right clients. After more than a decade in the top 1% of Coldwell Banker agents nationwide, I’ve developed a simple three-step system to help you connect with your dream clients and scale your business with purpose. […]
From Chasing Leads to Attracting Dream Clients: How to Build Trust and Authority in Your Niche Market
I want to share a key strategy that has helped me consistently rank among the top 1% of Coldwell Banker agents for over a decade—even in a very small market. If you’re tired of chasing cold leads and one-to-one marketing tactics that drain your time and energ y, there’s a smarter way. You can build […]
Build Unshakable Trust to Attract Your Dream Clients in Real Estate
Hey, I’m Chris Kopf, a fellow Coldwell Banker agent—and if there’s one thing I’ve learned from spending over a decade in the top 1% of agents nationwide, it’s this: the cornerstone of success in real estate is trust. We all know this as real estate agents, but something most agents miss is they’re focusing on marketing and […]
One-to-One Versus One-to-Many Marketing
Cold calling is a shotgun approach, where you’re trying to get just one client. This is a huge waist of time and there’s a better way. The internet allows us to scale up and target a whole group of our dream clients.
Why Having a Broad Market is Hurting Your Real Estate Agent Business

How Can I Help You With Your Real Estate Agent Marketing?
No Systems? No Success!

Repeatable systems not only save me time, but they save me the energy and stress that it causes me to have to clean up my mess.
4 Things Hurting Your Reputation as a Real Estate Agent

When I look back at my business, there are a lot of things that I started doing early on that led to my quick success and that continues to drive my reputation and therefore my success year after year.
Time Prioritization: A Note From a Top Performing Agent

Marketing yourself and showcasing your unique skills and passions is vital to becoming a top-performing agent. However, this can be difficult to do when you spend most of your day being very reactive to real estate related events.
Best Practices For Real Estate Agents

To demonstrate your level of expertise and authority to your prospective dream clients in your target market area, you need them to know, like and trust you both online and off.
How Great Real Estate Agents Sell Lifestyles

Do you want to work in the luxury market for buyers who love gated communities, or maybe you prefer first-time homebuyers who care more about extracurricular activities and school districts? Regardless of which you choose, you need to focus on the reasons people want to live in your target market.