Align Yourself With Luminaries in Your Community

Are you aligning yourself with luminaries in your community to attract potential clients and generate leads at the same time? If you’re not, you need to start doing it right now. It’s one of the strategies that I use online and offline that has helped me to become a top real estate agent and an […]

Don’t Be Afraid to Stand Out

Stop worrying about what other real estate agents think about you! I talk to so many agents who are so worried about what other agents may or may not be saying about them because they’re doing something different. Differentiate yourself by attracting your dream clients through creating premium content. Even if that sounds scary! I […]

How to Promote Your Listings Better

Do you want to learn how you can do a better job of promoting your listings so that you can sell them at a higher price and in a shorter amount of time? As a real estate agent your goal for your sellers should be to attract buyers. It’s essential that you do a good […]

Free Ways of Advertising Your Real Estate Business

Everyone assumes that marketing yourself and your real estate business has to be incredibly expensive. Sometimes it can be. I absolutely spend money on advertising. BUT, there are things you can do that will also promote your business that don’t cost you a dime! Things that will make you and expert in the mind and […]

Why Ethics and Integrity Are Important in Our Business

Everyone knows ethics and integrity are important in our business, I don’t have to tell you that. But it can be hard sometimes when dealing with other agents. Especially if they ask you to go above and beyond for them. Recently I had a scenario where I was representing a buyer and they terminated the […]

Tired of Cold Calling?

If you’re anything like me you’re probably tired of outbound soliciting and cold calling. A lot of conventional wisdom is all about sales and cold calling without really focusing on marketing. I don’t do any kind of cold calling. I have built my business through marketing and generating warm leads rather than cold leads. I […]

Leverage Your Strengths and Your Passions

Wouldn’t life be so much better and easier if we could only do the things we enjoy and the things we’re good at? I mean, that’s pretty much what I do! One of the things that’s helped me be very successful in my market is focus on the things I’m good at and like to […]

Lack of Communication Can Cost You a Listing

Everyone learns from their mistakes but hopefully you can learn from the one I made recently that led to me losing a $1.3 million listing. I know I talk a lot about how I’ve been successful but I have made lots of mistakes and clearly still continue to make them… BUT, I’m always learning and […]

Most Buyers and Sellers Are Online

The National Association of Realtors tells us 95% of buyers and the majority of sellers are online. They also tell us only 58% of all real estate agents have a website and many more are afraid of social media. The problem here is that you have to be where your prospective clients are. And your […]

Someone is Always Watching You Work

You never know who’s watching you do your job or hearing how you interact with clients. So you should always do the best job you can with integrity and ethics! A few years ago I represented a seller on a multi-million dollar luxury home. The transaction ended up being a little complicated so I was […]