Earn more business by building relationships

Today I want to share with you the importance of understanding who your dream client really is and why marketing yourself to align with your dream client is significant. I’m getting ready to put a beautiful home with a spectacular location on the market. It was finished by an outstanding builder with quality designs, and it’s […]

How capturing leads is similar to fly fishing

Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar.  For instance, when […]

A new way to play the real estate agent game

I’ve talked to a lot of agents, business owners, entrepreneurs, and a lot of people in the digital marketing world and although there may not be many answers yet, the one thing we do know is that the rules are changing. Even after we have found a vaccine, things will never be the same and there’s […]

How I’ve leveraged to earn new clients without spending a penny

I know we are all experiencing abnormal and unprecedented times, but let me tell you a story about my market and how my community has been impacted. In my market, our primarily clients are affluent and luxury clients that are typically second homeowners. There are some states, as well as, some towns, where people have […]

Birds of a feather flock together

I’m writing a new book called the niche marketing framework for real estate agents! It’s unfortunate that the Corona virus has caused us to be sequestered in our homes, but it has also given me an opportunity to work on my business and to work on this book. Hopefully in the next month or two […]

Why incorporating storytelling into your marketing gives you an advantage

I was having coffee this morning and I was reading this catalog that I got from Yeti. Storytelling is a big part of marketing. We have to do marketing so we can attract the dream clients that we want to do business with. Storytelling is a part of that marketing journey and that marketing process […]

What my quarantine day looks like

I’ve shared the basic blueprint of what I have done to be successful and the things you should be doing during quarantine, but you may wonder what my actual day consists of. What’s my schedule like? Has it changed at all since we’ve all been working from home? Honestly, not much has changed except a few […]

Have you googled yourself lately?

I just wanted to start out by saying Happy Easter and Passover! Although it snowed last Sunday here in Colorado, I still enjoyed the wonderful spring day by going Nordic skiing with my wife and zooming an Easter service in the morning. I hope you did something exciting as well, whether that was doing something […]

Serve yourself and your community

I know it doesn’t seem like it now, but there will be light shining through at the end of the tunnel soon. It’s normal to be worried and concerned, which is why I want you to be fully equipped once COVID-19 is behind us. Take an inventory of how this downfall as effected you and […]

Bring your clients peace of mind

As we enter week three of self isolation, the reality of this virus is beginning to set in. I know that my vision of how to proceed and approach this crisis has been a little foggy, but it’s critical to stay positive and keep an optimistic mindset.  My wife used to work in cardiac rehab […]