Why a market report is a good marketing strategy
What’s a market report? Why is a market report important to my marketing tactics and real estate business? Today I want to talk to you about my market report and how it’s been very beneficial in my real estate business and the things that you can be doing in your market! Early on in my career […]
Be a specialist not a generalist
Do you want to find more ways to be more efficient with your time? Today I want to focus on being a specialist rather than a generalist. I spent the majority of my career in technology sales and sales management. While I was working at a company called linear, my sales manager asked me where I had […]
Things You HAVE To Do Vs. Things You GET To Do
Sometimes a change in attitude is all you need to turn a frustrating or annoying situation into a really gratifying one! I live in a mountain town in Colorado called Crested Butte and so we get quite a bit of snow. It snowed recently and it’s looking like it’ll snow again soon. Living in a snowy mountain town means […]
You Are the Chief Marketing Officer of Your Real Estate Business
I’ve realized that there are lots of real estate agents who don’t think about marketing because they don’t consider that to be part of their job. They aren’t taking on the role of Chief Marketing Officer in their real estate business. But it’s essential that you think about what you’re doing as a marketer and […]
What’s the #1 Question You Get Asked as a Real Estate Agent?
I know that there is one question I get asked all the time as a real estate agent. It is: “How is the market?” And if it’s a homeowner they usually quickly follow up with, “What do you think the value of my home might be?” And what is your answer to this question? Because […]
70% of Agents Struggle With Lead Generation and Consistency
One of the most important things to building a sustainable business is to be out in the community and to offer value. It’s not about YOU, it’s about serving your clients. It’s why I get involved in my market in events like Tough Enough to Wear Pink. This is a fundraiser that raises awareness and funding for […]
Align Yourself With Luminaries in Your Community
Are you aligning yourself with luminaries in your community to attract potential clients and generate leads at the same time? If you’re not, you need to start doing it right now. It’s one of the strategies that I use online and offline that has helped me to become a top real estate agent and an […]
Don’t Be Afraid to Stand Out
Stop worrying about what other real estate agents think about you! I talk to so many agents who are so worried about what other agents may or may not be saying about them because they’re doing something different. Differentiate yourself by attracting your dream clients through creating premium content. Even if that sounds scary! I […]
Why Ethics and Integrity Are Important in Our Business
Everyone knows ethics and integrity are important in our business, I don’t have to tell you that. But it can be hard sometimes when dealing with other agents. Especially if they ask you to go above and beyond for them. Recently I had a scenario where I was representing a buyer and they terminated the […]
Leverage Your Strengths and Your Passions
Wouldn’t life be so much better and easier if we could only do the things we enjoy and the things we’re good at? I mean, that’s pretty much what I do! One of the things that’s helped me be very successful in my market is focus on the things I’m good at and like to […]