Serving Your Clients Upfront
You can’t be a real estate agent if you don’t have clients. Are you serving your clients upfront so that you actually get to be a real estate agent? What I mean by this is, are you creating premium content that earns credibility, trust and authority in your market upfront? Or are you just hoping […]
What Does Living the Dream as a Real Estate Agent Mean to You?
I can honestly say that I am living the dream as a real estate agent. Because I am in the top 1% of the 73,000 Coldwell Banker agents in North America and I get to live in a beautiful mountain resort area. I get to attract affluent clients that want to do business with me. […]
70% of Agents Struggle With Lead Generation and Consistency
One of the most important things to building a sustainable business is to be out in the community and to offer value. It’s not about YOU, it’s about serving your clients. It’s why I get involved in my market in events like Tough Enough to Wear Pink. This is a fundraiser that raises awareness and funding for […]
Align Yourself With Luminaries in Your Community
Are you aligning yourself with luminaries in your community to attract potential clients and generate leads at the same time? If you’re not, you need to start doing it right now. It’s one of the strategies that I use online and offline that has helped me to become a top real estate agent and an […]
Don’t Be Afraid to Stand Out
Stop worrying about what other real estate agents think about you! I talk to so many agents who are so worried about what other agents may or may not be saying about them because they’re doing something different. Differentiate yourself by attracting your dream clients through creating premium content. Even if that sounds scary! I […]
How to Promote Your Listings Better
Do you want to learn how you can do a better job of promoting your listings so that you can sell them at a higher price and in a shorter amount of time? As a real estate agent your goal for your sellers should be to attract buyers. It’s essential that you do a good […]
Free Ways of Advertising Your Real Estate Business
Everyone assumes that marketing yourself and your real estate business has to be incredibly expensive. Sometimes it can be. I absolutely spend money on advertising. BUT, there are things you can do that will also promote your business that don’t cost you a dime! Things that will make you and expert in the mind and […]
Why Ethics and Integrity Are Important in Our Business
Everyone knows ethics and integrity are important in our business, I don’t have to tell you that. But it can be hard sometimes when dealing with other agents. Especially if they ask you to go above and beyond for them. Recently I had a scenario where I was representing a buyer and they terminated the […]
Tired of Cold Calling?
If you’re anything like me you’re probably tired of outbound soliciting and cold calling. A lot of conventional wisdom is all about sales and cold calling without really focusing on marketing. I don’t do any kind of cold calling. I have built my business through marketing and generating warm leads rather than cold leads. I […]
Leverage Your Strengths and Your Passions
Wouldn’t life be so much better and easier if we could only do the things we enjoy and the things we’re good at? I mean, that’s pretty much what I do! One of the things that’s helped me be very successful in my market is focus on the things I’m good at and like to […]