How are you focusing on the hard stuff as a realtor?
Are you doing the hard tasks to stand out in your niche market? As we enter the holidays and the new year, I’m working hard to meet my goals that I set as a realtor. We got about three or four inches of snow last night, so I’m skinning up the mountain this morning. Similar […]
How you can be casting a wide net to win more opportunities
Although COVID has impacted the number of people visiting my town of Crested Butte this summer, it’s mid-July and the town is hopping with people. I think because of COVID, there are a lot of people trying to escape the city. Tourists and second homeowners are looking at real estate in a remote or resort market. […]
How you can incorporate the herd theory in your marketing plan
I’ve touched on the herd theory in the past, but I would like to revisit it and explore other ways that you can incorporate it into your real estate methods. There are a lot of examples of the herd theory portrayed in nature. For example, a fish tends to follow the fish around them and […]
How are you going to market yourself differently?
Lately, the market has been maintaining price points and transactions, but it seems like with inventory levels reduced, there’s a lot of interest in the listings, which means there are good opportunities for us as agents. Think about the things that you’re doing now, and the things you can be doing once COVID-19 has fizzled out. […]
How are you building your reputation?
What does your dream client look like? Who are their friends, where do they spend their free time? These are all questions you should be asking yourself. You will find that your dream clients will be connected in different social groups, networks, organizations, and in a number of diversified ways. It’s very important that your reputation […]
Looking at your target market geographically
How are you going to determine your target market area and where you did business? I think this is one of the core fundamentals in real estate and it is something that can determine your success or your failure in real estate. I speak to a lot of agents who are located in metropolitan areas and […]
Confirm and verify with a buyer agency agreement
Gaining a new client, whether they’re a buyer or seller is all about timing. When people say they don’t trust real estate agents, which is two thirds of the general public, it’s generally because agents can be too pushy.I wrestled in high school and there was an illegal move called a full Nelson, which made […]
Earn more business by building relationships
Today I want to share with you the importance of understanding who your dream client really is and why marketing yourself to align with your dream client is significant. I’m getting ready to put a beautiful home with a spectacular location on the market. It was finished by an outstanding builder with quality designs, and it’s […]
How capturing leads is similar to fly fishing
Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar. For instance, when […]
A new way to play the real estate agent game
I’ve talked to a lot of agents, business owners, entrepreneurs, and a lot of people in the digital marketing world and although there may not be many answers yet, the one thing we do know is that the rules are changing. Even after we have found a vaccine, things will never be the same and there’s […]