Capture your ideal buyers and sellers with these tools

It’s super important to reflect on the transactions that you’ve done in the past and pinpoint how you earned that business, to begin with. The national association of realtors tells us that for every client that we generate, we should focus on adding another two to three incremental clients to that list of clients that we […]

The Internet isn’t just a luxury, it’s a utility

I hope you had a good father’s day and spent some quality time with your family, whether that was through zoom, or enjoying the summer weather. I went on a fishing trip with my brother and nephew, which was spectacular. While we were on the river in the Rocky Mountains, I was able to do a […]

What makes your town a niche market?

What is niche marketing for real estate agents? Well, It’s really focusing on the who, the where, and the what. Lately, I’ve been spending quite a bit of time writing and thinking about my business and some of the things that have helped me to be successful. I’ve been trying to peel back that onion, so […]

How are you building your reputation?

What does your dream client look like? Who are their friends, where do they spend their free time? These are all questions you should be asking yourself. You will find that your dream clients will be connected in different social groups, networks, organizations, and in a number of diversified ways. It’s very important that your reputation […]

Looking at your target market geographically

How are you going to determine your target market area and where you did business? I think this is one of the core fundamentals in real estate and it is something that can determine your success or your failure in real estate. I speak to a lot of agents who are located in metropolitan areas and […]

Confirm and verify with a buyer agency agreement

Gaining a new client, whether they’re a buyer or seller is all about timing. When people say they don’t trust real estate agents, which is two thirds of the general public, it’s generally because agents can be too pushy.I wrestled in high school and there was an illegal move called a full Nelson, which made […]

Marketing and lead generation in your business

Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]

How capturing leads is similar to fly fishing

Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar.  For instance, when […]

Why incorporating storytelling into your marketing gives you an advantage

I was having coffee this morning and I was reading this catalog that I got from Yeti. Storytelling is a big part of marketing. We have to do marketing so we can attract the dream clients that we want to do business with. Storytelling is a part of that marketing journey and that marketing process […]

What my quarantine day looks like

I’ve shared the basic blueprint of what I have done to be successful and the things you should be doing during quarantine, but you may wonder what my actual day consists of. What’s my schedule like? Has it changed at all since we’ve all been working from home? Honestly, not much has changed except a few […]