How you can incorporate the herd theory in your marketing plan

I’ve touched on the herd theory in the past, but I would like to revisit it and explore other ways that you can incorporate it into your real estate methods. There are a lot of examples of the herd theory portrayed in nature. For example, a fish tends to follow the fish around them and […]

How capturing leads is similar to fly fishing

Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar.  For instance, when […]