Looking at your target market geographically

How are you going to determine your target market area and where you did business? I think this is one of the core fundamentals in real estate and it is something that can determine your success or your failure in real estate. I speak to a lot of agents who are located in metropolitan areas and […]

How capturing leads is similar to fly fishing

Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar.  For instance, when […]

How I’ve leveraged to earn new clients without spending a penny

I know we are all experiencing abnormal and unprecedented times, but let me tell you a story about my market and how my community has been impacted. In my market, our primarily clients are affluent and luxury clients that are typically second homeowners. There are some states, as well as, some towns, where people have […]