How Great Real Estate Agents Sell Lifestyles

Do you want to work in the luxury market for buyers who love gated communities, or maybe you prefer first-time homebuyers who care more about extracurricular activities and school districts? Regardless of which you choose, you need to focus on the reasons people want to live in your target market.

The Best Hook for Your Real Estate Agent Business

Chris Kopf Holding Trout

Just like with fishing, we need to create hooks to lure in clients. These hooks need to be the perfect “bait” for our dream customers and they need to demonstrate our level of expertise and authority for our market.

What makes your town a niche market?

What is niche marketing for real estate agents? Well, It’s really focusing on the who, the where, and the what. Lately, I’ve been spending quite a bit of time writing and thinking about my business and some of the things that have helped me to be successful. I’ve been trying to peel back that onion, so […]

Go above and beyond

Dealing With Conflict in a Client Situation

Today we’re going to talk about the importance of working with co-op agents in your real estate market. Not only do I emphasize how its crucial to attract affluent clients that want to work with you in your market, but I’m also addressing how it’s crucial to attract top agents in your MLS market to work with […]

Building an online presence

I know some real estate agents that don’t think they need a digital presence.  I ask them the question, well, if you’re going to go watch a movie do you watch the trailer first?  The same exact thing is happening with our buyers and sellers. Potential clients want a sneak peak of real estate agents […]

Have you taken the first step?

florida

How are you helping your clients take their first step? It’s important to give your clients a little push or lend them a hand when they are on the fence. Like I always say, if you wait for all the lights to turn green, you’ll never leave the driveway.  For instance, I’ve had a client that […]

Why a market report is a good marketing strategy

What’s a market report? Why is a market report important to my marketing tactics and real estate business? Today I want to talk to you about my market report and how it’s been very beneficial in my real estate business and the things that you can be doing in your market! Early on in my career […]

Be a specialist not a generalist

Do the Dream Client Exercise in Your Market

Do you want to find more ways to be more efficient with your time? Today I want to focus on being a specialist rather than a generalist. I spent the majority of my career in technology sales and sales management. While I was working at a company called linear, my sales manager asked me where I had […]

Why And How I Became A Real Estate Agent – Part 7 (The Last Part!)

I had an epiphany and now I’m living the dream!  (If you haven’t seen my last few blogs on the beginning of my story, I recommend checking them out! I’ve had to overcome many obstacles to get where I am today. Possibility of Divorce. Changing Jobs. Getting my Real Estate License. Differentiating myself. It’s really […]

Using Your Passions To Create The Clientele You Want To Do Business With

Think about what your passion is and how you can leverage that to attract your dream clients. What are you doing to promote yourself and that passion? Clients will find you online because of those passions you have and your posts about them.  Not too long ago one of my clients found me online because of my […]