Your guide to real estate blogging
You may be asking yourself, what is hyper-local content and how can I have hyper-local content of my own? Well, I’m going to share some of the principles that are the foundation for creating hyper-local content. They are going to help you to create the ideas and the local content that you can use in your […]
How you can incorporate the herd theory in your marketing plan
I’ve touched on the herd theory in the past, but I would like to revisit it and explore other ways that you can incorporate it into your real estate methods. There are a lot of examples of the herd theory portrayed in nature. For example, a fish tends to follow the fish around them and […]
What makes your town a niche market?
What is niche marketing for real estate agents? Well, It’s really focusing on the who, the where, and the what. Lately, I’ve been spending quite a bit of time writing and thinking about my business and some of the things that have helped me to be successful. I’ve been trying to peel back that onion, so […]
How are you building your reputation?
What does your dream client look like? Who are their friends, where do they spend their free time? These are all questions you should be asking yourself. You will find that your dream clients will be connected in different social groups, networks, organizations, and in a number of diversified ways. It’s very important that your reputation […]
Marketing and lead generation in your business
Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]
Earn more business by building relationships
Today I want to share with you the importance of understanding who your dream client really is and why marketing yourself to align with your dream client is significant. I’m getting ready to put a beautiful home with a spectacular location on the market. It was finished by an outstanding builder with quality designs, and it’s […]
Why incorporating storytelling into your marketing gives you an advantage
I was having coffee this morning and I was reading this catalog that I got from Yeti. Storytelling is a big part of marketing. We have to do marketing so we can attract the dream clients that we want to do business with. Storytelling is a part of that marketing journey and that marketing process […]
What my quarantine day looks like
I’ve shared the basic blueprint of what I have done to be successful and the things you should be doing during quarantine, but you may wonder what my actual day consists of. What’s my schedule like? Has it changed at all since we’ve all been working from home? Honestly, not much has changed except a few […]
Serve yourself and your community
I know it doesn’t seem like it now, but there will be light shining through at the end of the tunnel soon. It’s normal to be worried and concerned, which is why I want you to be fully equipped once COVID-19 is behind us. Take an inventory of how this downfall as effected you and […]
How the web is keeping us connected
What have you been doing to keep busy during your self isolation? I know I’ve been taking this time to catch up on some books, trying different workouts and staying in touch with my family from a far. What do all these activities have in common? The internet. Although I prefer a hard cover book, […]