How I hit $42M in Volume in 2020 as a Solo Agent in the Pandemic

Wow 2020 what a year! Things started out great, and then Covid hit and I was honestly very scared for my business and what was going to happen. When my small market in Crested Butte completely shut down for 90 days with no visitors allowed in or out, I had to let go my assistant […]

How you can be casting a wide net to win more opportunities

Although COVID has impacted the number of people visiting my town of Crested Butte this summer, it’s mid-July and the town is hopping with people. I think because of COVID, there are a lot of people trying to escape the city. Tourists and second homeowners are looking at real estate in a remote or resort market. […]

The Internet isn’t just a luxury, it’s a utility

I hope you had a good father’s day and spent some quality time with your family, whether that was through zoom, or enjoying the summer weather. I went on a fishing trip with my brother and nephew, which was spectacular. While we were on the river in the Rocky Mountains, I was able to do a […]

Marketing and lead generation in your business

Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]

How capturing leads is similar to fly fishing

Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar.  For instance, when […]

A new way to play the real estate agent game

I’ve talked to a lot of agents, business owners, entrepreneurs, and a lot of people in the digital marketing world and although there may not be many answers yet, the one thing we do know is that the rules are changing. Even after we have found a vaccine, things will never be the same and there’s […]

How I’ve leveraged to earn new clients without spending a penny

I know we are all experiencing abnormal and unprecedented times, but let me tell you a story about my market and how my community has been impacted. In my market, our primarily clients are affluent and luxury clients that are typically second homeowners. There are some states, as well as, some towns, where people have […]

Birds of a feather flock together

I’m writing a new book called the niche marketing framework for real estate agents! It’s unfortunate that the Corona virus has caused us to be sequestered in our homes, but it has also given me an opportunity to work on my business and to work on this book. Hopefully in the next month or two […]

Why incorporating storytelling into your marketing gives you an advantage

I was having coffee this morning and I was reading this catalog that I got from Yeti. Storytelling is a big part of marketing. We have to do marketing so we can attract the dream clients that we want to do business with. Storytelling is a part of that marketing journey and that marketing process […]

What my quarantine day looks like

I’ve shared the basic blueprint of what I have done to be successful and the things you should be doing during quarantine, but you may wonder what my actual day consists of. What’s my schedule like? Has it changed at all since we’ve all been working from home? Honestly, not much has changed except a few […]