Capture your ideal buyers and sellers with these tools

It’s super important to reflect on the transactions that you’ve done in the past and pinpoint how you earned that business, to begin with. The national association of realtors tells us that for every client that we generate, we should focus on adding another two to three incremental clients to that list of clients that we […]

Your guide to real estate blogging

You may be asking yourself, what is hyper-local content and how can I have hyper-local content of my own? Well, I’m going to share some of the principles that are the foundation for creating hyper-local content. They are going to help you to create the ideas and the local content that you can use in your […]

How you can incorporate the herd theory in your marketing plan

I’ve touched on the herd theory in the past, but I would like to revisit it and explore other ways that you can incorporate it into your real estate methods. There are a lot of examples of the herd theory portrayed in nature. For example, a fish tends to follow the fish around them and […]

The Internet isn’t just a luxury, it’s a utility

I hope you had a good father’s day and spent some quality time with your family, whether that was through zoom, or enjoying the summer weather. I went on a fishing trip with my brother and nephew, which was spectacular. While we were on the river in the Rocky Mountains, I was able to do a […]

How are you going to market yourself differently?

Lately, the market has been maintaining price points and transactions, but it seems like with inventory levels reduced, there’s a lot of interest in the listings, which means there are good opportunities for us as agents. Think about the things that you’re doing now, and the things you can be doing once COVID-19 has fizzled out. […]

What makes your town a niche market?

What is niche marketing for real estate agents? Well, It’s really focusing on the who, the where, and the what. Lately, I’ve been spending quite a bit of time writing and thinking about my business and some of the things that have helped me to be successful. I’ve been trying to peel back that onion, so […]

What you need to know about 2020 and your real estate business

Unfortunately, we are still living in a coronavirus state, but I think we are beginning to slowly go back to normality. Restaurants are opening and I have heard of a few socially distanced gatherings that have taken place. Although we are beginning to reboot, I think it is terrible what happened to George Floyd and hope […]

How are you building your reputation?

What does your dream client look like? Who are their friends, where do they spend their free time? These are all questions you should be asking yourself. You will find that your dream clients will be connected in different social groups, networks, organizations, and in a number of diversified ways. It’s very important that your reputation […]

Looking at your target market geographically

How are you going to determine your target market area and where you did business? I think this is one of the core fundamentals in real estate and it is something that can determine your success or your failure in real estate. I speak to a lot of agents who are located in metropolitan areas and […]

Marketing and lead generation in your business

Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]