We All Need Somebody to Lean On
Are you a real estate agent that your clients can lean on? And do you have somebody to lean on in your time of need? I heard the song Lean On Me by Bill Withers recently and it struck me how much those lyrics apply to our real estate business. When I first started as […]
How to Win Your Client’s Trust
I think the general public trusts us real estate agents just about as much as they trust baggage handlers. And my recent trip to Miami airport showed me that the general public doesn’t trust baggage handlers very much at all! I don’t fly a lot internationally but I was at the airport and witnessed these […]
Free Ways of Advertising Your Real Estate Business
Everyone assumes that marketing yourself and your real estate business has to be incredibly expensive. Sometimes it can be. I absolutely spend money on advertising. BUT, there are things you can do that will also promote your business that don’t cost you a dime! Things that will make you and expert in the mind and […]
Most Buyers and Sellers Are Online
The National Association of Realtors tells us 95% of buyers and the majority of sellers are online. They also tell us only 58% of all real estate agents have a website and many more are afraid of social media. The problem here is that you have to be where your prospective clients are. And your […]
Be Involved in Your Community AND Generate Content
I know I often point out single things that you can do to become a better real estate agent. But you’ll achieve the best results when you combine all of the systems I teach! You have to be involved in your community if you want to attract your affluent dream clients. But you also have […]
Are You A Marketer?
I am amazed that so many real estate agents forget that they are “a company” and they need to market themselves… Marketing has been around since the beginning of time. Find a successful company that doesn’t market… they don’t exist. Look at the Top Real Estate Agents in Your market – what are they doing […]
Winning Back a Lost Listing
Recently I had a client that I had a listing with for two adjacent lots and the listing was for about half a million dollars. This seller had bought at the height of the market but my market hasn’t gotten back to that height. So at some point the seller contract me and said, “We […]
Going the Extra Mile For Your Clients
Sometimes serving your client at the highest level means doing thing you’d rather avoid. Like getting all wet and muddy in the crawlspace of a home. I’ve been in that crawlspace for a client. They were thinking about buying this home two different times. But it had foundation issues and some water damage. But I was […]
The Domino Effect in Your Real Estate Business
Do you believe you could cause a domino effect in your real estate business? I often tell people about the domino effect and I tell them that they are just one affluent client away. When I first started as a real estate agent in 2009, it was kind of a downturn in the real estate […]
Being a Specialist Will Attract Affluent Clients
I still can’t believe there are agents who thing the entire Denver metro or entire Los Angeles area is their market area. It makes me chuckles every time a real estate agent says this to me. First of all, why are you driving 50 miles every day to serve your clients? That seems like a […]