Do you think talking about your struggles if off-putting to potential clients? Or do you believe it might actually HELP you?
Let me explain… I do this event in Dallas every year and I have done so for 11 years now. And every year, I tell my story of how I got to where I am and became a real estate agent. And it’s definitely a story with some tough moments, I almost got a divorce and my family really struggled before I became this top real estate agent.
(You’ve probably heard this story a million times now but just in case you missed it, you can listen to my podcast episode where I talk about it here: From Starting From Scratch, to Becoming a Top Agent in North America)
My point is that you need to craft your story so that it’s appealing to your potential clients. And when I say craft I don’t mean, make up! Your story needs to be YOUR story and you need it to be authentic.
But your story doesn’t have to be all sunshine, roses and puppies or make it seem like everything in your life was easy. You can talk about your struggles. I actually recommend that you do!
Most real estate agents I work with have worked really hard and overcome many obstacles to get to where they are now. Use that! People love rooting for the underdog, so show them why are different and what you’ve had to do to grow and be better.
Especially affluent clients really appreciate and understand the value of hard work. Most of them are self-made and have worked equally hard to achieve their current lives and lifestyles. You can connect with them on this and many other levels. Because what people really want is to connect and to relate. And once they relate to you they can begin to trust you.
I know that talking about yourself and your story can be hard because it seems like bragging. And it’s true, you definitely want to stay humble. But you can certainly sound humble and confident at the same time. Those things aren’t mutually exclusive.
So take a step back and look at the story you’ve been telling. While you’re at it, take a look at your bio on your website, Facebook page or brokerage site. Consider how you can tell a better story that’s more relatable and real.
And if you need help crafting your story so that you are sending the right message and attracting affluent clients, don’t hesitate to reach out!
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