Are you at a standstill in your real estate agent business? Were you successful, but not anymore? Are you a brand-new real estate agent and not sure how to market yourself?  Well, I have the answers. And that’s the courage to differentiate yourself.

If you don’t do things that are different from the rest of the agents in your market, then you aren’t going to stand out! Differentiation is the key. The people who don’t want to are always among the 80% vs the 20% top producers in their market. If you really want to strive to get to the next level, to break into a market, to be unique and stand out and be able to work with your dream client, then unfortunately you can’t just be status quo.

I challenge you. It’s not going to be easy. You may have negative thoughts while trying this. But don’t let that prevent you from greatness. There are so many ways of doing this. Like, posting blogs, having a Youtube channel, video interviewing in your community, etc. Whatever demonstrates your level of credibility and expertise. Remember, there will always be people, no matter what you do, that won’t be a fan of you. It’s going to happen. Some won’t like you. Some will and others will reserve judgment until you open your mouth. So, don’t be fake. Don’t change who you are.

Be the great person that you are, your background, your experiences, the way that you’ve connected the dots to get to where you are right now. Craft your story so that it appeals to people. Highlight positive areas in your life and your story. It’s important that you tell that story and have the courage to stand out, differentiate yourself and tell a different story.

Start publishing premium content in different ways and do it on a consistent basis. This can help you reach your dream clients that you want to work with. Think about the ways that you can invest in your business and the things that you could do differently. Get the courage to take the first step. Do it today!

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