Confirm and verify with a buyer agency agreement
Gaining a new client, whether they’re a buyer or seller is all about timing. When people say they don’t trust real estate agents, which is two thirds of the general public, it’s generally because agents can be too pushy.I wrestled in high school and there was an illegal move called a full Nelson, which made […]
Marketing and lead generation in your business
Today, I want to talk to you about the lead generation in your real estate agent business. I’ve often quoted myself saying, “without lead generation and without being able to attract your dream clients on a consistent basis, you don’t have a real estate business.” If you are soliciting, prospecting, or cold calling, you’re trying […]
Earn more business by building relationships
Today I want to share with you the importance of understanding who your dream client really is and why marketing yourself to align with your dream client is significant. I’m getting ready to put a beautiful home with a spectacular location on the market. It was finished by an outstanding builder with quality designs, and it’s […]
How gold medals and German shepherds play a role in real estate
Today I want to talk to you about gold medals and German shepherds. You may be asking yourself, what does that mean? Well, I am breaking down how people are motivated and specifically what motivates them. Tom Friess was a well known sales trainer and he wrote a book called, “question-based selling.” While I was […]
How capturing leads is similar to fly fishing
Aside from acquiring new clients, I emphasize a lot on lead generation and target marketing because it allows you to grasp a better understanding of your dream client. Over the weekend I went fly fishing and couldn’t help but notice how target marketing and the notions of fly fishing are very similar. For instance, when […]
A new way to play the real estate agent game
I’ve talked to a lot of agents, business owners, entrepreneurs, and a lot of people in the digital marketing world and although there may not be many answers yet, the one thing we do know is that the rules are changing. Even after we have found a vaccine, things will never be the same and there’s […]
How I’ve leveraged to earn new clients without spending a penny
I know we are all experiencing abnormal and unprecedented times, but let me tell you a story about my market and how my community has been impacted. In my market, our primarily clients are affluent and luxury clients that are typically second homeowners. There are some states, as well as, some towns, where people have […]
How you can stay connected with your clients through emails
I’ve been getting up really early and I’ve been working hard these past two weeks. We’ve been in quarantine for 32 days give or take. During this crisis and all the Corona virus craziness, I really want to focus on why it’s super important for you to be aligned and engage with your dream client. What […]
Birds of a feather flock together
I’m writing a new book called the niche marketing framework for real estate agents! It’s unfortunate that the Corona virus has caused us to be sequestered in our homes, but it has also given me an opportunity to work on my business and to work on this book. Hopefully in the next month or two […]
Why incorporating storytelling into your marketing gives you an advantage
I was having coffee this morning and I was reading this catalog that I got from Yeti. Storytelling is a big part of marketing. We have to do marketing so we can attract the dream clients that we want to do business with. Storytelling is a part of that marketing journey and that marketing process […]